Visual Identities & Logos that represent you and your business.
BRANDING & YOU: Success in a Cool Outfit
BE BOLD &
BADASS
Hey, My name is Joanna.
I help entrepreneurs and small businesses look fresh as hell. Your brand is the first and last thing your client sees — it’s gotta be good.
Your Branding Identity Suite is EVERYTHING.
Together, we develop a strategy-based brand identity system with all the versatile elements to style your business with a completely cohesive look.
Primary Logo
Logo Variations
Visual Theme
Color Palette
Typography
Messaging
Brand Style Guide
Final Files for Print & Web
A How-to Guide for Your Final Files
Branding 101: Benefits of hiring a brand identity designer for your business
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Customers are drawn to visual appeal and a company who clearly understands them. You build connection — you know, the whole love at first sight thing.
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Strong identity design differentiates you from the other choices. You stick in customers’ minds. Stick out like a sore thumb, if you will.
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Even if you’re new, there’s no need to look like you launched yesterday. The right brand identity design can convey stability and longevity. This creates comfort for your clients.
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When your design fits your company and is associated with a good experience, customers form a lasting emotional connection that can weather economic downturns.
Why should I choose Muster Up?
Navigating the jungle of freelance graphic designers? It's a choice between big-vision creators, detail-lovers, and cheap fix.
It's more than aesthetics; it's about your brand's soul. Questions like "What's your brand's dream? Who's your audience, and what grabs them? Why did you start this journey?" should guide your creation without turning it into a chaotic Picasso.
The Muster Up Vibes
The sweet spot where visionary thinking and design converge, perfectly crafted for the dynamic world of small businesses and ambitious startups.
Imagine this: we don't just focus on the tree; we offer a panoramic view of the forest. Our philosophy? Stay genuine, practical, and always move forward.
The Brand Identity
Design Process
The process is thorough to ensure you get the best quality and most fabulous work.
You deserve it. You’re a rad human with a super cool business, and your brand identity should represent that. Let’s do the damn thing!
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You need to get in touch.
Fill out the form on my contact page or shootme an email.
We’ll schedule a short call to meet up — looking forward to it! We’ll talk about your project and the problem you’re trying to solve.
After we talk, I’ll send a proposal for the design package we’ve decided on together. Sign and deposit to get movin’ and groovin’.
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I send a short brand personality worksheet for most projects to get started. This gives you time to gather thoughts and put a few things on paper.
A deep-dive conversation with you and any other decision-maker about your company background, goals, audience, and competitors.
I’ll check out your current branding (if you have any) and your competitors’ branding to see where you’re starting from and where you can stand out.
I’ll put this all in a brief. This gives you clarity about your business.
This whole process guides the design work so we can cook up the perfect recipe for your business. It translates into a look and feel that connects with your audience. You’ll have a chance to approve the brief before design starts.
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I’ll design the theme for your brand.
I’ll evaluate messaging, logos, colors, fonts, shapes, and images.
Concepts are presented in a screensharing meeting, where I explain the research and rationale behind all the decisions. This reveal is the fun part! You’ll also be emailed the presentation PDF.
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Because we’ve laid good groundwork for the project, the proposed solutions are usually right on target. But if needed, in the following days we’ll make small edits so it’s even more awesome.
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Last, I’ll write your brand style guide with all the approved elements of your brand identity specified: strategy, logo, typography, color palette, any icons, your style of images and how to make more of them, example layouts, etc.
This reference will keep you on-brand going forward. You and your vendors will know how to make new materials look consistent.
Let’s do the
dang thing
Take the first step and contact me.
Send me a quick email, or better yet, use the form below to tell me about your project or business.
Catch me on Insta
